I Don’t Want What I Want!

Good consulting starts with understanding the need behind the request.

Illustration of a woman wearing a blindfold stepping toward the edge of a cliff, with the words “Don't confuse me with the facts!”

I spoke with a business owner who was adamant: “I do not want a WordPress website.” Of course, I could have built his website on a different platform, but my compulsion to make sure everything is fair prompted me to ask more questions instead of challenging his position or following his declaration. This way, his decision was based on current and complete information.

It turned out his objection came from a previous experience in which WordPress had not felt easy to edit. He wanted control over his website without having to contact a developer for every small change.

That reframed the conversation. I explained how WordPress with Elementor provides a visual editing experience, allowing a business owner to make updates independently while still having support available when needed.

The issue was not WordPress. It was editability, control, and confidence.

This distinction matters in consulting. A business owner might request a redesign when the underlying problem is poor search visibility. They might ask for more traffic when the website’s messaging or conversion path is the real obstacle.

Simply delivering or avoiding the requested feature may not be the best solution for the customer.

Good consulting is not about telling clients they are wrong. It is about listening carefully enough to identify the need behind the request, then explaining the options clearly.

Bottom Line: The customer couldn’t be happier about his new WordPress website.

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